SOCIAL MEDIA MARKETING
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on.
Before we dig deeper into social media marketing, let's segment the strategy by platform.
Facebook
- Users: 1.79 billion daily active users worldwide
- Audience: Generation X and millennials
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Users: 186 million daily active users worldwide
- Audience: Primarily millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service
- Users: 1 billion monthly active users
- Audience: Primarily millennials
- Industry impact: B2C
- Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
- Users: 675 million monthly active users worldwide
- Audience: Baby boomers, Generation X, and millennials
- Industry impact: B2B
- Best for: B2B relationships, business development, and employment marketing
- Users: Over 2 billion logged-in monthly users worldwide
- Audience: Millennials, closely followed by Generation Z
- Industry impact: B2C
- Best for: Brand awareness; entertainment, and how-to videos
- Users: 249 million daily active users worldwide
- Audience: Primarily Generation Z
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Users: 416 million monthly active users worldwide
- Audience: Primarily older millennials and younger baby boomers
- Industry impact: B2C
- Best for: Visual advertising; inspiration
1. Increase Brand Awareness
2. Generate Leads and Boost Conversions
3. Foster Relationships With Customers
4. Learn From Competitors
